Project Brief - Visual Design Exercise
December 2021
10 Hour Design Challenge - UX Academy Foundations Course
Wayfarer is a website for travelers to discover new locations to visit around the world. Although it doesn’t directly sell any trips, flights, or accommodation on the site, people use it as a tool for researching where to travel next, based on their preferences.
Wayfarer’s target audience is anyone between the ages of 21 and 30 who travels frequently and is in search of new adventures.
Style Tile
Desktop Homepage
Mobile Prototype
Mobile Login Screen
Based on research, I found that there is a trend for login pages where there are social media links to login as well as email logins specific to the mobile applications. Accordingly, I included both the social media login buttons as well as the regular email login.
Another screen I created for this project was the Popular Destinations screen where users could explore some of the most frequently searched for and visited destinations on Wayfarer. I created a grid of the cities/countries where users could select one of the 'cards' and be taken to the destination page. This page did not need to many elements and I wanted to keep it simple and straightforward so as not to overwhelm the users in this section.
The final screen I created for this project was the destination page where users could find all the information they needed about the destination they were interested in. Within this page, I included a description section, an Instagram integration, section where users could select from a list of attractions and activities available at the destination, and finally a reviews section that includes past visitors reviews about the destination.
